Creating a unique brand of fun and excitement for everyone worldwide.

Console Business Division

Our Console Business Division plans, develops, sells and operates games and digital services designed for console, PC and smart device platforms.
This high-powered lineup of IPs includes SEGA's own "Sonic", "Ryu Ga Gotoku (Yakuza)" and "Puyo Puyo" series, as well as the "SHIN MEGAMI TENSEI" and "Persona" series by ATLUS. This also includes our major online title, "PHANTASY STAR ONLINE 2 NEW GENESIS", and smart device titles, "HATSUNE MIKU: COLORFUL STAGE!" and "SEGA Pocket Club Manager", as we develop content for an array of platforms available both domestically and internationally. We even have 16 developers located worldwide who created and market their own original products for each specific region, including "Total War" and "Football Manager", to meet the needs of these players.
On top of all this, we've also been working through our gaming businesses to open new doors as we find opportunities to embark on new endeavors.

©SEGA Tetris ® & © 1985~2023 Tetris Holding. Tetris logos, Tetris theme song and Tetriminos are trademarks of Tetris Holding. The Tetris trade dress is owned by Tetris Holding. Licensed to The Tetris Company. Tetris Game Design by Alexey Pajitnov. All Rights Reserved.
©ATLUS ©SEGA All rights reserved.
©SEGA All Rights Reserved By JFA The use of images and names of the football players in this game is under license from FIFPro Commercial Enterprises BV. FIFPro is a registered trademark of FIFPro Commercial Enterprises BV.
© SEGA / © Colorful Palette Inc. / © Crypton Future Media, INC. All rights reserved.
© Sports Interactive Limited 2023. Published by SEGA.
©Amplitude Studios SAS. ©SEGA
©Creative Assembly 2023. Published by SEGA.
All other product and service names mentioned are the trademarks or registered trademarks of their respective companies.

Bringing to you SEGA's brand of modern "fun" through product development.

Amusement Business Division

Our Amusement Business Division handles the following two operations:

  • -Developing, manufacturing and marketing the following arcade products: video games, including networked titles; prize machines, such as UFO Catchers; medal games, including horse racing and BINGO Pusher games; and more from our vast lineup.
  • -Planning, developing, manufacturing and selling merchandise for prizes, lotteries, and retail, including character-based goods.

From "Hang-On", "UFO Catcher®" the 3D CG fighting game, "Virtua Fighter", and even the first arcade games developed for children, "Mushiking: The King of Beetles" and "Love and Berry: Dress Up and Dance!" by SEGA, to "Print Club (Purikura)" by SEGA/ATLUS, we've brought to you new and innovative forms of entertainment as the modern era has evolved. Moving forward, we plan to maintain this spirit of creating and trail blazing as we reach out and invigorate a broadening consumer base.

© Shuichi Shigeno/KODANSHA All Rights Reserved. Manufactured and produced by SEGA under license from Kodansha Ltd. ©SEGA
All manufacturers, cars, names, brands and associated imagery featured in this game are trademarks and/or copyrighted materials of their respective owners. All rights reserved.