SEGA UNVEILS THE WORLD’S FIRST FLAGSHIP STORE SEGA STORE SHANGHAI TODAY:
A REPRESENTATION OF SEGA BRAND AND ITS TRANSMEDIA STRATEGY

COMPANY

SEGA STORE SHANGHAI shop front

May 1, 2025 – SEGA is thrilled to announce that SEGA STORE SHANGHAI, the world's first official SEGA store, has opened today on May 1, 2025.

Located inside the shopping mall Bailian ZX, in the center of Shanghai, the flagship store of SEGA’s transmedia strategy offers a variety of in-store experiences, including original merchandise designed with local flair, interactive contents, and memorable photo spots.

SEGA STORE SHANGHAI inside01
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SEGA positions its transmedia strategy as a key initiative, and established a new division of Transmedia Business Unit in April 2024. We seek to expand on our rich IP portfolio that has been built over our 65-year history and venture into other forms of media beyond gaming, with the aim of providing fresh and exciting new content to fans across the globe. Beginning with the launch of our world’s first store, SEGA is considering further expansion as we bring our transmedia strategy into real-world experiences.

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©SEGA

STORE statue

SEGA STORE SHANGHAI Store Overview

Location
1F Bailian ZX, East Nanjing Road, Huangpu District, Shanghai, China
Official Social Media
Weibo
Red
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YEAR 2025