SEGA CORPORATION

SENIOR EMPLOYEE

Senior Employee Interviews

Buisiness Amusement Games
Producer
Kashiwada

Please tell us what you have done so far and what you are doing now.

When I joined the company, I developed player data and AI as a game designer on the "WORLD CLUB Champion Football" series (referred to below as "WCCF"). After that, I continued to work on "WCCF " while also working on other titles as a producer, and I am now the producer of our new soccer game "FOOTISTA." As a producer, I'm responsible for development work starting from the initial production stage of the game, as well as constructing business models, securing and managing a budget, and drafting and executing development and operation plans.

What do you find enjoyable or rewarding about your work?

The producer's primary responsibility is to "convert games into products." I feel happy when this job goes well, which is to say, when our product is accepted by the market. To make that happen, I have to formulate a strategy by analyzing not only the target customers and players, but also competing titles as well as their strengths and weaknesses. This process requires me to consume a large amount of information, and there is no single correct answer to how things should be done, so the happiness I feel when things come together is even greater.

What are your dreams, ambitions and future goals at the SEGA Group?

The SEGA Group is developing business in arcade games, console games, and smartphone apps. In the field of games and entertainment, we want to be a company that is not bound by any framework and is able to develop new value and businesses without being held back by preconceived ideas.

What does the SEGA workplace feel like?

I think this workplace is full of opportunities. If you raise your hand to say you want to do a job, and assert your point confidently, the company will accept you. I feel that a lot of people at SEGA think about what they want to do or what they should do on a regular basis, perhaps because the company will accept their assertions. Even when communicating with SEGA employees outside the workplace, we often end up discussing games and the industry.

Do you have any advice for students?

I recommend that you think about what you want to achieve in the world once you get out of university. By "what you want to achieve", I mean what is your ultimate goal. Your enthusiasm for daily work will be completely different depending on whether or not you know this. If you can connect the work you are doing now with progression towards your ultimate goal, then I believe that you'll definitely be able to work more proactively. You can learn new skills even after you join the workforce. Anyway, I want you to think deeply about what your ultimate goal is. If you find that SEGA aligns with your ultimate goal, then I'd be happy to have you knock on our door.